In 1919, the Heinz Company launched a groundbreaking advertising campaign in London with the slogan "Heinz Means Beans." This campaign aimed to promote their baked beans and quickly gained public attention due to the simplicity and memorability of the phrase. Displayed on billboards, posters, and in print, the slogan became a cultural touchstone, embedding itself in public consciousness. It is considered one of the earliest examples of a marketing campaign achieving viral status through repetition and catchy phrasing.