In 2003, an infamous mix-up occurred during a BBC broadcast in the UK involving Guy Goma, becoming an instant internet sensation. Goma, a job applicant, was mistakenly interviewed live as Guy Kewney, a technology expert. Despite no background on the subject, Goma attempted to answer questions about a legal issue involving Apple Inc. His surprise and improvisation captivated viewers and the clip quickly went viral, becoming a notable early instance of internet virality.