"Got Milk?" is an advertising slogan created in 1993 by the California Milk Processor Board to promote milk consumption. The campaign became iconic, focusing on scenarios where a lack of milk posed an inconvenience, thus emphasizing milk's necessity. Its memorable catchphrase quickly permeated popular culture, inspiring adaptations and parodies. More than just an advertisement, "Got Milk?" has become an enduring piece of American advertising history, exemplifying successful branding and market influence.