As a visual artist exploring the intersection of digital culture, consumer identity, and algorithmic influence, this series captures the complexities of navigating a world where personal agency is often reduced to data points and transactional value. This project reflects on the struggle of consumers in a hyper-digitized market, where identity, choices, and desires are shaped, tracked, and monetized. Using generative digital techniques and minted artworks, I visually deconstruct the labyrinth of digital consumption, questioning the vague boundaries between autonomy and algorithmic manipulation.