ERC1155TL

THE SIREN

Imitation eventually replaces identity ********************** The New Gods considers the figures that dominate contemporary life and asks what might remain of them centuries from now. Drawing on the visual language of branding, fashion, ritual and myth, the series presents distorted reflections of everyday systems as larger-than-life presences suspended in stark white space. These grotesque and exaggerated figures are pushed to their extremes. Power is inflated, charm is sharpened, authority becomes ceremonial. The distortions mirror the pressures of scale, repetition and global reach. When systems grow vast enough, they begin to take on mythic proportions. Ownership, expansion, seduction and belief are recast as characters with global presence. Money becomes offering. Consumption becomes ceremony. Ordinary transactions harden into ritual. The title suggests a simple idea: in an age shaped by commerce and scale, our myths have not disappeared. They have evolved. These are the forms they may leave behind.